Press Release



Tuesday, August 14, 2018

HOUSTON – The AdvoCare Texas Kickoff announced today the game day will get underway with a performance by Texas rock-infused, country artist, Sam Riggs at the Karbach Love Street TexFest on Saturday, Sept. 1.

The artist, originating from St. Cloud, Florida, has created two albums and two EPs (extended play record) on his own dime since 2010. Riggs’ last album – the 2016 release Breathless – debuted at No. 12 on the Billboard Country Albums chart.

Riggs’ passion for music began at a young age when his mother would play the guitar for him and his brothers before bed, and solidified after attending a Garth Brooks concert with his father. Not long after high school ended, Riggs headed to the Lone Star State to pursue his dreams. The artist picked up a welding job to fund himself and enrolled himself at Austin Community College, where he took a songwriting course. With the help of his professor, he realized he needed to be out there doing it for himself.

Riggs sold his welding equipment, his truck and invested the money to make his second EP. Since then, he has racked up 2.2 million streams on Spotify and a number of his singles hit the upper levels of the Texas charts, including the ultra-country “Hold On A Let Go,” the thumping concert re-creation “High On A Country Song” and his vulnerable “Second Hand Smoke.” To top it off, Riggs picked up the Texas Regional Radio Award in 2016 for Top New Male Vocalist.

The weekend’s festivities will begin Friday night in Midtown at the Karbach Hopadillo Kickoff Crawl on Friday, August 31 where attendees will have the chance to participate in multiple giveaways as they make their way around select bars in Midtown. The night’s giveaways include AdvoCare Texas Kickoff tickets and swag, passes for a meet and greet with Sam Riggs, pregame sideline passes – all of which can be won through games at each bar. At the end of the night, a final drawing for two 50-yard line AdvoCare Texas Kickoff game tickets at the last bar of the crawl. Sports Radio 610 will be broadcasting live from Little Woodrow’s from 7 p.m. – 11 p.m. CT.

On game day, Karbach Love Street TexFest will kick off the events at NRG Stadium on Saturday, Sept. 1 starting at 8:00 a.m. CT outside the south entrances of NRG Stadium. The event is headlined by Sam Riggs, who will hit the stage at 9:05 a.m. CT following the team arrivals and Spirit Walks.

Karbach Love Street TexFest is a free event open to all 2018 AdvoCare Texas Kickoff ticketholders that features live music, prizes and the teams’ spirit walks into NRG Stadium. The official pregame party for the AdvoCare Texas Kickoff will be held outside the South Entrances to NRG Stadium between the Amegy Bank Gate and Ford Gate. This year’s festivities will include food trucks, games, inflatables in the Kids Zone, drink specials and pet adoption from the SPCA Houston by Papa’s Pets. For more information on the event, visit

Following is a detailed schedule of the events leading up to the AdvoCare Texas Kickoff game:



Musical Performance by Sam Riggs


8 a.m. – 11 a.m. CT
8:45 a.m. CT, Texas Tech Spirit Walk
9:00 a.m. CT, Ole Miss Spirit Walk
9:05 a.m. – 10:35 a.m., Sam Riggs


Bud Light Plaza and the South Entrances of NRG Stadium


The matchup of the Red Raiders and the Rebels will kick off at 11 a.m. CT following the pregame festivities at NRG Stadium. The game will be televised nationally on ESPN and heard locally on Sports Radio 610 (KILT-AM). Tickets remain for the 2018 AdvoCare Texas Kickoff and are available by clicking here or calling (832) 667-2390.  

Allie LeClair
(832) 667-2050

Stephanie Ramsey
(832) 667-2035