Press Release


HOUSTON – The 2021 Texas Kickoff featuring the University of Houston Cougars and the Texas Tech University Red Raiders will kick off in prime time on Saturday, Sept. 4, at 6p CT. This showdown will be played at NRG Stadium in Houston and will air on ESPN. The game will also be carried nationally on radio by Westwood One affiliates including Sports Radio 610 (KILT-AM) in Houston.

 This year’s contest will mark the 32nd matchup between these two long time Southwest Conference rivals with the Cougars leading the Red Raiders 18-13-1. The last meeting of these two teams took place on September 15, 2018, when the Red Raiders beat the Cougars 63-49. The Red Raiders have won the past three games dating back to November 27, 2010. This will be Texas Tech’s second and Houston’s third time appearing in the Texas Kickoff.

 Initial ticket prices for the game will go on sale starting Thursday, June 7, at 10 a.m. CT and range from $25-$150. Fans interested in purchasing tickets can do so by calling 832-667-2390 or by visiting A limited number of single-game suites are also available for purchase by calling 832-667-2160 or visiting

 The Texas Kickoff is annually one of the premier neutral-site games in the country. The 2021 game is the eighth edition of the nationally televised Labor Day weekend college football event created by ESPN Events, a division of ESPN, and Lone Star Sports & Entertainment. For more information on the game and to sign up for priority ticket access, visit

Lone Star Sports & Entertainment

Lone Star Sports & Entertainment is an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to the Texas Bowl and the Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including Copa America Centenario, the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011, 2019 and 2021 CONCACAF Gold Cups. LSSE has also reinvigorated the “Battle of the Piney Woods” rivalry between Stephen F. Austin and Sam Houston State and has promoted major concerts featuring country superstars including George Strait, Taylor Swift and Kenny Chesney.


ESPN Events 
ESPN Events, a division of ESPN, owns and operates a portfolio of 34 collegiate sporting events nationwide. The roster includes five early-season college football games, 17 college bowl games, 11 college basketball events and a college softball event, which accounts for approximately 400 hours of live programming, reaches nearly 64 million viewers and attracts over 800,000 attendees each year. With satellite offices in more than 10 markets across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

For more information, visit the official websiteFacebookTwitter or YouTube pages.


ESPN: Anna Negrón at; @ItsAnnaNegron

LSSE:  Omar Majzoub at