Press Release



Wednesday, April 12, 2017

HOUSTON – Single-game tickets for the 2017 AdvoCare Texas Kickoff featuring Louisiana State University and Brigham Young University will go on sale to the general public at 10 a.m. CT on Wednesday, April 19.

Ticket prices for the game range from $45-$350. Fans interested in purchasing tickets can do so by calling 832-667-2390 or by visiting A limited number of single-game suites are also available for purchase by calling 832-667-2160 or by following the link here.

The AdvoCare Texas Kickoff is annually one of the premier neutral-site games in the country. The 2017 game is the fifth edition of the nationally televised Labor Day weekend college football event created by ESPN Events, a division of ESPN, and Lone Star Sports & Entertainment. LSU and BYU will play at NRG Stadium in Houston on Saturday, Sept. 2, 2017.

The 2017 Kickoff game will mark the first ever match-up between these two schools and will continue the tradition of championship caliber opponents facing off at NRG Stadium. This will be LSU’s second time appearing in the AdvoCare Texas Kickoff. Their first visit, a 28-24 victory over Wisconsin in 2014, is the most attended college football game in NRG Stadium history. This will mark BYU’s first time playing in the event. For more information on the game visit


Allie LeClair

Katie Karsh


Lone Star Sports & Entertainment

Lone Star Sports & Entertainment is an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to the Texas Bowl and the AdvoCare Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including Copa America Centenario, the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009 and 2011 CONCACAF Gold Cups. LSSE has also reinvigorated the “Battle of the Piney Woods” rivalry between Stephen F. Austin and Sam Houston State and has promoted major concerts featuring country superstars including George Strait and Kenny Chesney.

ESPN Events
ESPN Events, a division of ESPN, owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games, FCS opening-weekend game, 13 college bowl games, 11 college basketball events and two college award shows, which accounts for approximately 250-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.

Collegiate Football
AdvoCare Texas Kickoff (Houston); Texas Bowl (Houston); Air Force Reserve Celebration Bowl (Atlanta); Birmingham Bowl (Alabama); Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Hawai’i Bowl (Honolulu); Las Vegas Bowl (Nevada); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge (Baton Rouge, La.); Montgomery Kickoff Classic (Montgomery, Ala.); Popeyes Bahamas Bowl (Nassau); Raycom Media Camellia Bowl (Montgomery, Ala.); St. Petersburg Bowl (Florida); The Home Depot College Football Awards (Atlanta) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)

Collegiate Basketball

AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); College Basketball Awards Presented by Wendy’s (Los Angeles); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic presented by Corona (New York City); Jimmy V Women’s Classic presented by Corona (Uncasville, Conn.); NIT Season Tip-Off (Brooklyn, N.Y.); PK80 (Portland, Ore.); State Farm Armed Forces Classic (Honolulu); State Farm Champions Classic (New York City); Tire Pros Invitational (Orlando, Fla.) and Wooden Legacy (Orange County, Calif.)

For more information, visit the official website, Facebook, Twitter or YouTube pages.


ESPN Media Contact: Rachel Margolis Siegal at 860-766-2798 or